Silicon Valley stands for our time; it has a similar tone to Hollywood or El Dorado—the imagination that already goes with the name “Silicon Valley.” Having a specific context is good for my projects because the context impacts my process—in Silicon Valley TalksI use Los Altos as a kind of atelier, a stage on which to begin a performative work.
Since I often work in existing formats, the idea of the TED talk came naturally. I was really struck, the first time I saw this kind of presentation, by the fact that although one thinks of business as formal, in the realm of the TED talk you see this dude in washed-out jeans, walking up and down on stage, pretending to be super smart and your best friend.
I also wanted to work with the form of the TED talk as something creative, as a template, but not in the way it was originally used. So, I asked the speakers not to talk about their jobs, or anything technologically related but, rather, to talk about topics of humanity and very personal things.